core courses-凯发k8娱乐登录k8凯发下

*  economics

*  management

*  accounting

*  marketing

*  financial management

*  human resources management

*  organizational behavior

*  management statics

*  corporate strategy

*  consumer behavior

*  market research methods

*  management information system

*  operation management

*  economic law

*  e-commerce

*  consumer psychology & behavior

*  customer relationship management

*  public relations

*  brand management

*  online marketing

*  entrepreneurship management

*  project management

*  marketing channel management

*  management communication

*  public management

*  integrated marketing communication

*  new retail

*  international marketing management

*  management consulting

*  business model management

*  business etiquette

*  marketing planning

*  service marketing

*  entrepreneurial marketing

*  marketing simulation

*  social investigation and management practice

*  pre-graduation practice & thesis

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