name: lingfei li
professional title: lecturer
research area: social network ****ysis
biography
i am a lecturer of management science at hangzhou dianzi university. i graduated from hefei university of technology in 2018 with a degree of doctor of management science and engineering. my research focuses on the generation and evolution of large social networks, the propagation of information over them, and the discovery of influential users in social networks.
research projects
(1)the national natural science foundation of china, research on influence maximization for viral marketing in different types of online social networks (71901083), 2020.01-2022.12. pi.
(2)the national natural science foundation of china, signal mechani** in social business: an empirical study based on the perspective of risk and identity theory (71801069), 2019.01-2021.12. co-pi.
(3)the national natural science foundation of china, research on interactive big data driven purchasing willingness prediction and personalized marketing method (91546114), 2016.01-2018.12. co-pi.
publications
[1] yezheng liu, lingfei li, hai wang, chunhua sun, xiayu chen, jianmin he, yuanchun jiang. homophily-popularity:a generation model for growing and evolving social networks [j], scientific reports, 2018, 8(1): 15431. (sci)
[2] yezheng liu, lingfei li. how to maximize advertising performance in online social networks. journal of the operational research society [j], 2019, 70(8): 1224-1233. (sci/ssci)
[3] liu, yezheng, li, lingfei, jiang, yuanchun, journal of electronics and information technology, 2016, 38(09): 2130-2140. (ei)