name: hui zhang 
professional title: professor
research area: innovation management and marketing
biography
hui obtained a ph.d. in business administration from zhejiang university in 2007. she worked as a visiting scholar at worcester polytechnic institute in the united states in 2015. her research focus is innovation management, strategic management and marketing. and her research has appeared in chinese management studies, electronic commerce research, and international journal of innovation science. she presided over one project of the national natural science foundation of china, two projects of humanities and social sciences of the ministry of education, and eight provincial projects, published two books, and completed a number of enterprise consulting projects and government consulting projects as the main participants.
research projects
2018-2020, the impact of bilateral heterogeneity of innovative partners on collaborative innovation performance: organizational search and social exchange perspective,humanities and social science project of ministry of education of china, under grant no. 17yjc630210, principal investigator.
2017-2019, the research on the interactive relationship among governance mechani**, value creation and dynamic stability of innovative cooperative system, natural science foundation of zhejiang province, under grant no. ly17g020026, principal investigator.
2014-2016, the relationship research of organization isomorphic and collaborative innovation of cluster enterprises based on knowledge search view. national science foundation of china, under grant no. 71302149, principal investigator.
2013-2014, research on cooperation mechani** of technological innovation with business model innovation in strategic emerging industries, soft science foundation of zhejiang province, under grant no.2013c35038, principal investigator.
2013-2015, research on cooperation mechani** of technological innovation with business model innovation in strategic emerging industries of zhejiang province, social science foundation of zhejiang province, under grant no. 13jdjs02z, principal investigator.
2012-2014, the relationship research of organization isomorphic and innovation performance of cluster enterprises based on knowledge search view. natural science foundation of zhejiang province, under grant no. lq12g02001, principal investigator.
2011-2013, research on the influence of knowledge diffusion patterns of cluster focal firms on knowledge acquisition performance based on network embeddedness, social science foundation of zhejiang province, under grant no. 11jcgl01z, principal investigator.
2011-2013, research on dynamic mechani** of focal firms’ intrepreneurship and sustainable development of cluster in endogenous clusters. humanities and social science project of ministry of education of china, under grant no. 10yjc630380, principal investigator.
2010-2011, research on collaborative innovation mechani** of cluster firms and transformation and upgrading of cluster in zhejiang province, soft science foundation of zhejiang province, under grant no.2010c25043, principal investigator.
2009-2011, research on intrepreneurship mechani** of cluster focal firms and transformation and upgrading of cluster in zhejiangprovince, , social science foundation of zhejiang province, under grant no. 09cgyd005zq, principal investigator.
publications
hui zhang*, hu-guang rao,jun-zheng feng. product innovation based on online review data mining: a case study of huawei phones[j]. electronic commerce research, 2018, 18(1):3-22.
hui zhang*, bao-liang hu, the effects of organizational isomorphi** on innovation performance through knowledge search in industrial cluster, chinese management studies, 2017, 11(2) :209-229
hui zhang*, wang he-cheng, zhou min-fei，partnership management, supply chain collaboration, and firm innovation performance: an empirical examination，international journal ofinnovation science，2015.06，7(2)：127-138
hui zhang, shu-ting zhang, influence of r&d alliance governance mechani** on knowledge transfer：based on modeling and simulation of system dynamics, studies in dialectics of nature, 2017,33(12): 38-44
hui zhang, dan zhou, the study on formation mechani** of organizational isomorphi** of cluster enterprises under institution environment of transition economics, zhejiang academic journal (republished by renmin university of china press copy), 2016(4):184-192
hui zhang, he-cheng wang, shu-tong yu, the influence of network potential on innovation performance of cluster enterprise: mediating effect of organizational learning, science & technology progress and policy, 2015，32(15)：81-85
hui zhang, dan zhou, an empirical study on influence of network embeddedness of cluster enterprises on collaborative innovation, east china economic management, 2013,27(12):41-48
hui zhang, the knowledge diffusion of cluster focal firms and improvement of cluster competitiveness, technological development of enterprise (republished by renmin university of china press copy), 2012(09):102-106
hui zhang. organizational isomorphi** and collaborative innovation of cluster enterprises: phenomenon and mechani**. economic science press, 2017.05
hui zhang, the study about entrepreneurial orientation of multinational subsidiary in china---relational embeddedness view, economic science press, beijing, 2010.05
courses
* marketing
* consumer behavior
* marketing simulation
* online marketing